A big name change is coming to downtown Oshawa, after 10 years the GM Centre will be no more.
For the last decade General Motors has been the naming sponsor for the General Motors Centre. By the beginning of next month, the General Motors Centre will l have a new name.
“We are now renaming the GM Centre to the Tribute Communities Centre and it’s really exciting the TCC it just shows that we are a city that is alive and evolving.”
General Motors has held the naming rights since it opened in 2006. While Tribute Communities doesn’t have the same name recognition as General Motors, it’s been in the development business for over 30 years, building thousands of homes in Durham Region.
“I think it is important for us to give back to the community and be present in the community. We were asked to help out, and that’s what we do we help out when we are needed.”
Tribute Communities CEO Steven Libfeld says it hasn’t sunk in yet that his company’s name will be on the Centre.
“I’m still trying to feel it in, it is still brand new. I played hockey here since its inception so you know it’s like home almost.”
Financial details of the contract were not made public, but we do know the company will pay more for the naming rights than GM did.
“Substantially more, there are a couple pieces to it but it is a good deal for the residents of Oshawa.”
There was representation from all three levels of government at today’s announcement. Noticeably absent was Oshawa Generals owner, Rocco Tullio.